Color Psychology

ORANGE – advancing color

Joyful color, Provides energy and Lifts the spirits. Helps to release emotions, evokes fun and Stimulates the mind to find interest in life.

Make the room look smaller because it’s an advancing color.

Awakens and stimulates our appetites!

Physical comfort, warmth, security.

Sensuality, passion, abundance.

Negative -Deprivation, frustration, frivolity, immaturity.

PINK – Calming

Sign of hope, Soothes and inspires warm and comforting feelings

Evokes femininity, softness, health and innocence. Gives a feeling of gentle warmth and nurturing.

It’s believed to alleviate feelings of irritation, aggression, loneliness, oversensitivity and vulnerability.

Negative – Inhibition, Emotional claustrophobia, Emasculation, Physical weakness.

GREY – neutral psychologically.

Pure grey is the only color that has no direct psychological properties.

Associated with Independence, Self-reliance, Self-control, Self-criticism, Authority,  Practicality and Corporate mentality.

Can neutralize the intensity of a bright color but also make stand out.

Grey in design is considered monochromatic.

Negative – Lack of confidence, Dampness Depression, Hibernation and Lack of energy.

BLACK

Absence of light – All colors totally absorbed therefore.

Works well with white, Creates a perception of weight and seriousness.

Comforting and protective. Associated with Silence, The infinite and Mystery. In some cultures it symbolizes death and in some life.

Sophistication, Glamor, Security, Emotional safety, Efficiency, Substance

Negative – Oppression, Coldness, Menace, Heaviness

WHITE – pure

Visually, gives a heightened perception of space.

Clean, Hygienic, Sterile, Simplicity, Sophistication, Clarity and  Efficiency.

Brings peace and comfort, White evokes purity and truthfulness.
Alleviates emotional shock and despair.
In many cultures white represents openness and truth.

Negative – Sterility, Coldness, Barriers, Unfriendliness, Elitism.

BROWN – solid and reliable

Color of the Earth. Symbolizes Warmth, Nature, Earthiness.

Alleviates insecurities, Brings a sense of stability and comfort. Seriousness

Negative – Relates to depressing emotions and fear and also to Lack of humor, Heaviness, Lack of sophistication.